I recently received feedback from West Yorkshire Trading Standards about the success of the Cold Calling Control Zones (CCCZ) in Clayton.
It’s a year since I worked with residents and colleagues to get funding to put these in place.
A CCCZ is basically an area where there is zero tolerance for cold calling i.e. door to door selling. It’s particularly useful in areas where residents may feel vulnerable.
It’s a tool to assist in protecting these residents and helping them to feel safe and not being bothered by door to door salespeople, some of whom have signed people up to buy goods/services which they don’t need or can’t afford.
The need for specific zones in Clayton became apparent when I heard from residents and their families about the way in which older residents and those residents with dementia, were being specifically targeted.
One year on, residents have provided feedback saying that it’s reduced the number of cold callers they have.
I was born and brought up in Bradford and have lived here for most of my life, apart from short periods living away. When I returned to live in Bradford in 1991, I lived on Middlebrook Crescent in Fairweather Green and regularly passed the row of shops at the Four Lane Ends junction.
Over the years they fell into dereliction and it felt like a symbol of decay beginning to set in, not just in these shops but in the area.
When I was elected in May 2012, I was determined to do something about them. I have kept the pressure on throughout my term until finally late last summer, a contractor was appointed to do the demolition.
It took some time but we now have a small grassed area beginning to take shape and I hope that local residents will feel that this is a symbol of the improvements that can and will be made when we work together.